How to Start E-Commerce and Choose the Right NACE Code?
In a digitalizing world, opening an online shop is now much more advantageous than opening a brick-and-mortar store. However, strict adherence to the right steps is essential for sustainable success.
1. How to Start E-Commerce? (5 Basic Steps)
Starting e-commerce is not just about building a website; it is about managing an ecosystem.
- Market Research and Product Selection: What problem are you solving? Focusing on niche areas with low competition and high demand reduces your advertising costs.
- Company Formation: You must be a tax payer to engage in e-commerce in Turkey. You can start by establishing a Sole Proprietorship or a Limited Liability Company. (Be sure to inquire about tax exemptions such as the Young Entrepreneur Support.)
- Infrastructure Selection: * Ready-made Packages: Provide quick setup but limited customization.
- Our E-Commerce Service: As Codenteq, we recommend this method, which offers your business full control and unlimited scalability.
- Payment and Logistics Integration: You must complete Virtual POS (iyzico, Param, etc.) and shipping integrations so your customers can shop safely.
- Digital Marketing: Convert your traffic into sales with SEO, Google Ads, and social media ads.
2. What is an E-Commerce NACE Code, Which One to Choose?
The codes that indicate your field of activity in your Chamber of Commerce and Tax Office registration when establishing your company are called NACE codes. Choosing the wrong code may cause you to miss out on SSI incentives or face tax penalties in the future.
Most Common NACE Codes for E-Commerce:
Generally, the main code used for sales made over the internet is:
- 47.91.14: Retail sale via mail order houses or via Internet.
However, additional codes may be required depending on the nature of the product you sell:
- Software and Digital Products: 62.01.01 (Computer programming activities).
- Food Products: In addition to 47.91.14, relevant food retail codes.
Pro Tip: Ensure that the phrase "Buying and selling all kinds of goods over the internet" is included in your company's articles of association.
3. Why are the Right Infrastructure and Code Important?
While the wrong NACE code leads to legal issues, the wrong e-commerce infrastructure leads to customer loss. In 2026, users expect speed and mobile compatibility. Modern solutions like our E-Commerce service enable you to stay ahead of your competitors with both SEO compatibility and high performance.
In Summary, The Formula for Success:
- Solidify your legal ground with the right NACE code.
- Choose a niche product group.
- Establish a scalable infrastructure with a professional partner like Codenteq Software.
Do you need custom software solutions for your e-commerce project? You can contact us via our contact form to move your business to digital with our Codenteq expertise.